In 2014, I began documenting storefronts across Latin America, still standing and unaltered
through the passage of time, seemingly unconcerned with the tendencies of modern globalized
culture, and in direct opposition to the economic transition to global trade. The nature of
identity, and how it weaves into history and continues to evolve in contemporary society,
resonated immediately in these unscathed storefronts. The precarious, yet carefully arranged
displays, suggest a principle of resistance, as they stand against the impending homogenization
of the cities and towns they inhabit. While it is expected for these last standing establishments
to quickly succumb to the imminent standardization of the new world order, with Baja Moda I
intend to preserve, if at least in an image, the last traces of a singular diversity.
Baja Moda X Cuba 2016
